Survey Sherpa appoints Colin Wong as EVP

Survey Sherpa announces the appointment of Colin Wong as Executive Vice President, marking a key milestone in the company’s continued global growth.

Colin brings nearly two decades of experience across the global market research and insights industry, with a strong track record in scaling panel operations, building high-performing teams, and delivering client-centric growth across APAC and beyond.

He has held senior leadership roles including APAC Head of Digital Acquisition at Dynata, as well as positions with Toluna, Survey Analytics, and QuestionPro. In addition to his corporate experience, Colin is an active contributor to the industry, working with GreenBook as Expert Channel Curator for Focus on APAC and supporting the IIEX APAC conference. He also contributes to The Research Society in Australia.

In his new role, Colin will oversee global operations and lead Survey Sherpa’s growth strategy, with a focus on expanding audience sampling capabilities, strengthening client partnerships, and advancing the use of technology and AI to enhance data quality and research outcomes.

Nitika Hopkins, Co-Founder of Survey Sherpa, said: "We are thrilled to welcome Colin to Survey Sherpa at such an important stage of our journey. His experience across panel operations, client services, and global partnerships makes him an exceptional addition to our leadership team. As we continue to grow, Colin will play a key role in strengthening our position as a trusted, end-to-end research partner helping our clients collect high-quality data, move faster, and drive meaningful outcomes."

Colin Wong, EVP, commented: "I am very excited to join Survey Sherpa at a pivotal moment in its growth. The opportunity to build and scale a high-quality global panel business, while working alongside an ambitious and forward-thinking team, is incredibly compelling. I look forward to strengthening our capabilities, expanding our presence across key markets, and delivering meaningful value to our clients through a combination of technology, data quality, and human insight."

Survey Sherpa continues to invest in its global capabilities, providing end-to-end support across the survey lifecycle including audience sampling, survey programming, and research services to help clients collect high-quality data and drive meaningful outcomes.