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Downloads & Brand Assets

Access our documentation, panel information, and brand materials.

Documentation

Standards & Capabilities

ESOMAR 37 Questions

Our responses to the industry-standard 37 questions for online sample buyers.

Download PDF

Panel Book

Comprehensive overview of our panel sources and global capabilities.

Download PDF
Brand Assets

Logos

Download Survey Sherpa logos in various formats for your materials.

Survey Sherpa Logo

Logo (SVG)

Vector format - scales to any size without quality loss.

Download SVG
Survey Sherpa Logo

Logo (PNG)

High-resolution raster format with transparency.

Download PNG
Survey Sherpa Logo Black

Logo Black (PNG)

Monochrome version for grayscale or single-color applications.

Download PNG
Survey Sherpa Logo White

Logo White (PNG)

Monochrome version for dark backgrounds and reversed applications.

Download PNG
Survey Sherpa Icon

Icon (PNG)

Survey Sherpa square icon for social media and apps.

Download PNG
Brand Guidelines

Colors & Typography

Brand Colors

Pink

#C71B81

RGB: 199, 27, 129

Purple

#3C0758

RGB: 60, 7, 88

Dark Gray

#1A1A1A

RGB: 26, 26, 26

Gray

#666666

RGB: 102, 102, 102

Typography

Plus Jakarta Sans

Primary typeface for all brand communications

Regular 400 - Body text

Medium 500 - Navigation

Semibold 600 - Subheadings

Bold 700 - Headings

Extrabold 800 - Hero titles

View on Google Fonts →

Logo Usage

Maintain clear space around logo equal to the height of the icon

Use provided color versions on appropriate backgrounds

Always use vector (SVG) format when possible

Do not alter logo colors or proportions

Do not add effects, shadows, or outlines

Do not place logo on busy or low-contrast backgrounds